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Generic Ideas:

Baskets - wire or woven:
  • Use baskets to display fat quarters, thread, small items by the counter and cutting table.
  • Hang on the wall to add interest to display and fill with supplies for that project—thread, needles, patterns.

     

Fabric Chains:Remember making the paper chains when you were in school? Now you can make them from your favorite fabrics! Click here for instructions.

 

Fabric Display Fixture:Click here for Instructions on how to make your own Display Fixture.

 

Halloween Banner:Create a halloween banner out of your favorite halloween fabrics and hang up as decoration. This same technique can also be used for Christmas, Valentines, Birthdays, or even decor for a sports room. Click here for instructions.

 

Holiday Community Service:Make a quilt to donate to the local shelter or a family in need.
  • Make up some scrap bags of scrap fabric or use old fabric that you want to clear out of your inventory.
  • Sell the bags a discount price and donate part or all the money from these bags to the shelter or family you are making the quilt for. Or use towards the quilting of the quilt for donation.
  • Have your customers bring in a quilt block from these fabric scrap bags to combine in a donation quilt.
Fat Quarters for Food Bank:
  • Have customers bring in a nonperishable food item for the food bank to get a free fat quarter.
  • Fat Quarters can be made from your older fabric to help move your inventory.

 

Mannequin Display Fixture:Click here for Instructions on how to make your own Mannequins.

 

Moda Bake Shop:Create a Moda Bake Shop. Feature all the sweet treats; Layer Cakes, Jelly Rolls, Honey Buns, Turnovers, and Charms and Sweet Boxes and Scrap Bags.
  • Stock up on patterns and books (recipes) that feature all the ingredients. (View by category on the Customer Workstation > United Notions > What’s New)
  • Print off the "Cutting Instructions" for Charms & Layer Cakes. (These are on the Moda Home Page > Fun Stuff > Tutorials) To make part of the display, offer as free pattern or hand out or print on card stock and use like signage.
  • Start with a bakers rack, metal pantry rack, old table or just designate a wall unit or skirt a round table with a nice white cloth.
  • Print daily / weekly specials on a chalk board or print a menu.
  • Use bake shop lingo. A Baker’s dozen or low cal / guilt free section could be fun when it comes to promotion or packaging.
  • Use mixing bowls, cookie sheets, baking tins, cake plates, pastry boxes, etc. to display bake shop goodies and create the look. (Don’t for get the doilies!)
  • Invoke the senses and make a customer’s mouth water with smells of fresh baked goods. Layer the bottom of a glass cylinder with marshmallows or cinnamon sticks place a candle (of like) on top or use scented oils.
  • Show product versatility - whip up samples both big and small, quilts, aprons, table runners, bags and wearable items.
  • Get creative – remember packaging and displays sell product! Put together simple kits by packaging a combination of cuts with a pattern to go with.
  • Make jelly rolls and honey buns extra tempting by placing a doily on the bottom, wrap in cellophane, tie with a ribbon and attach a recipe or collection tag. (These are ready for you to print, on the web. Go to the Customer Work Station > Moda Fabric > Fabric Collections > Marketing Tools icon. The 2008 Fall groups have recipes included. All groups have tags and signs.)
  • Make-up wrapped candies by rolling Charm packs in cellophane, tie ends with a ribbon.
  • Oh - and don’t forget the leftovers. Scrap bags - Our newest bakery treat!

     

Moda U Postcards:Kit the postcards as a block of the month. Each month when they come back, they will get the block of the month similar to the Saturday Sampler that has been so popular. If they are not coming that month, they will have to buy the block kit for a small fee. You can even make the postcards exclusive to Moda University students only.

 

Paint Cans:Make up your kits in empty paint cans. We have provided paint can labels for the Spring 2007 Market fabric groups in the Marketing Tools section of the Fabric Collections page under Supply Room. Click here for instructions.

 

Photo Transfers:Have your students bring in their old class photos for a demo on photo transfers. Then let them use their photo to make it into a quilt label for the back of their quilt.

 

Signs and Descriptions:Use the marketing tools found on our Customer Workstation to aid in display and promotion of Moda Fabric Collections. Find signs and group descriptions by going to the Customer Workstation / “Supply Room” / “Fabric Collections” / “Marketing Tools” or “Group Descriptions”
  • Tags (2x3): use as a hang tag on fabrics or as a kit label
  • Postcards (4x5): On reverse side, print your store name w/ a message then mail, email or use as a bag stuffer to let your customers know when a new collection from their favorite designer comes in OR use in a sign holder when displaying the collection in your store
  • Window Signs (8x11): Display in a window or prominent place in your store
  • Paint Can Labels (lg., med., x-small): use as kit labels, cut and paste and use as stationary header
  • Group Descriptions: Use in your newsletters and email mailings to announce new Moda fabric collections

     



Ideas by Event:

After Market Party:
  • Share your Market experience with your customers.
  • Take pictures of all the new things from Market. Get your customers excited by showing what they will have to look forward to from the Moda designers (our designers booths are always located around the Moda booth)
  • Show the cut fabrics (jelly rolls and charms, fat bundles) that you got at sample spree. You could even pre-sell these!
  • Print off sell sheets of the new Moda items and pre-sell.

     

Christmas:Make plans now for your Christmas displays in May, June and July. Take advantage of the after christmas sales for garland, lights, trees candy canes and other trinkets.
  • Candy canes are wonderful to tie onto bundles or packages.
  • Look at inexpensive garlands to cut up into sections to decorate kits and bundles.
  • Wooden sleighs are great to hold charm squares and Jelly rolls.
  • Artifical Powder snow is available at many Christmas shops but why not have some of the real stuff? Real snow in May? Most likely you will not have the real stuff, so make some of your own. You could even package the powder in small bags and tie it to fat bundles so you customers could take a little bit of snow home with them. Check out the following websites for SNOW!!
  • Turn down the thermostat. Nothing means Christmas like chilly weather, as I write this from a 70 degree day in december in Texas.
  • Use your favorite Jelly roll as a garland tying the strips end to end to decorate your store tree. The jelly rolls also make great ties for wrapping packages
  • Of course no Christmas schedule would be complete without adding a homemade ornament exchange.
  • Tear out pictures from Christmas magazines and display them in your vinettes. This will help inspire the look and feel your are trying to achieve with the fabric collection.

     

Green Theme:
  • Think green, think clean, save the planet from mounds of old fabrics and make room for something new and inspiring…
  • Encourage your customers to donate their old fabrics. For every yard of old fabric that is donated give a discount on the same amount of new purchase
  • Resell the items brought in and give $$$ to a conservation charity or make quilts from the donated fabrics - raffle off or donate.

     

Moda Challenge:
  • Challenge your customer’s creativity. See how many looks you can get from a Moda fabric collection
  • Base the challenge around a catalyst of either a specific pattern with their choice of a Moda collection OR a specific Moda Collection with their choice of a pattern.
  • Gather for show & tell. Award for favorites

     

Preview Party:
  • Present one or more new Moda fabric collections
  • Have samples made up
  • Send out postcards (utilize from Customer Workstation)
  • Do in an evening or all week long
  • Use one of the event or display ideas listed below to feature with a theme

     

Spring / Easter:
  • Have a Hat Party (Spring/Easter bonnets) give a discount or give-a-way to all that participate. Take pictures and post in the store
  • Decorate with lots of flowers and potted grasses
  • Pull together all patterns that are related: bunnies and other stuffed projects, quilts with spring type themes or names—and display with “Easter” type lights, balloons, etc.
  • Use plastic Easter eggs filled with candy and a few with discount cards to decorate—Handout to all your customers that make a purchase.
  • Serve fruit punch and sugar cookies cut out in shapes depicting spring

     

Summer:What do you think of when you think of the Summer? Watermelon, lemonade, day at the pool, flip flops, smell of fresh cut grass, running barefoot, fireworks, sunny skies and billowy clouds, water pistols, cookouts, baseball, the fair?
  • Make up a bulletin board labeled Summer Time Fun. Use pictures of the above to create the mood.
  • Pull together related patterns that depict summer and related products (even home items)
  • Plan a Quilt Shop Fair Day theme:
    • Have game stations set up, like at the fair. Pop the balloon with a dart for a discount, ducks in the pond, ring toss (these could be more quilt/sewing related)
    • Wear red and white striped aprons.
  • Plan a Ball Game theme:
    • Instead of trading baseball cards, swap fat quarters, etc.
    • Do something with home run derby or keep box scores
    • Where Baseball jerseys

 

Show-n-Tell:Have a Show-n-Tell each month!
  • Every student that comes with a Show-n-Tell gets a gold star.
  • Gold Stars can be worth free batting at the end of the trimester... or some other reward.

 

Tail-Gate Party:When a big game is on, invite all the "students" to a tail-gate party.
  • Use plastic chip and dip holders shaped like footballs, baseballs or basketballs.
  • Decorate with streamers and banners

 

Thanksgiving:
  • Sponsor a “Give Thanks” day—every customer brings canned goods to donate to the local food bank and receives a small percentage off any purchase
  • Dress as a pilgrim, turkey, Indian, etc.
  • Have a feast day for employees

     



Ideas by Fabric Collection:

9:
  • Hold a design on a dime event demonstrating easy decorating ideas, ie., wall art – using fabric on stretcher frames or room screens, pillows, simple sew curtains, duvets and shower curtains. (Use Moda hang tag patterns MP#’s)
  • You could involve a local interior designer or student. Contact a local interior design / fashion design school.
  • Offer a challenge with cash prize.
  • Take a traditional quilt pattern and use new fabrics to give a new twist
  • Use these fabrics to create home décor and table top samples for your store.
  • Incorporate paint samples and display pictures from decorating magazines showing similar fabric looks.
  • Use fabrics for garment and bag samples. Get inspiration fashion magazines and your local Anthropology store.

     

A Little Romance:
  • Summer is here! What better way to show the baby girl or young girl in your family that you care than to make her a special quilt with all the extras from this delicate, sentimental line from April Cornell. Quilts, pillows, purses, overnight bags, dresses, play outfits—the choices are endless!
  • Plan a special “Parasol Day”. Ask customers to use this theme and make something (from table toppers to wall hangings to quilts—or just decorate a parasol) to bring in for show and tell. Display all the items in one area for all to see and get ideas.
  • Use a paper parasol from the party store and decorate for the base of your display. (You could cover the parasol and make flowers from the fabric.)
  • Serve punch with small umbrellas in each cup that day.

     

A Morris Garden:
  • Give a history lesson with this reproduction group based on the designs of William Morris
  • Print up fun facts (found on the internet) to give away when some of the collection is sold.
  • Teach a class incorporating some of the history of William Morris. (Just Google his name) Most customers that like reproduction looks usually are interested in history!
  • Print of the sell sheet found on the Customer Workstation / Supply Room / Fabric Collections / A Morris Garden. Use to display with the group.

     

Abundance:
  • Sponsor a “Give Thanks” day—every customer brings canned goods to donate to the local food bank and receives a small percentage off any purchase
  • Contest for using the panel—most creative design. Interpretation of the panel—using embroidery, appliqué, etc
  • Have a feast day for employees

     

Arbor Hills:
  • Use bales of hay or whiskey barrels cut in half (from Home Depot) to display the bolts. Add marbles in appropriate colors to the display. Purchase several large pots of mums for a great fall look.

     

Atlantis:
  • Sponsor a quilt challenge. Have customers create a quilt using the Atlantis collection based on a tropical vacation photo.
  • Show and tell. Award for favorites!

     

Autumn Breeze:
  • Have a class using this fabric and serve a potluck dinner. Have a menu of stew, cornbread, pumpkin pie—any other foods that you think would depict the fall mood. Decorate by using the Moda Home plates, tablecloths and napkins—the dots would be great. Or you could have the class bring something for the potluck dinner and give out an award for the best recipe. The class can vote on the winner.
  • Hang a cut out tree (you can usually find these at the local party store) at the back of a display. Attach “fall” leaves that are either made from construction paper or cut from the fabric and backed with Timtex or other stiffener to make them stiff. With a purchase the customer can pick a leaf from the tree to win either a store prize or a percentage off her purchase.
  • Have snacks of sugar cookies cut out and iced to look like leaves! Serve with hot spiced tea in cute fall colored cups.

     

Bait and Tackle:
  • “Go Fishing” vignette—Any customer making a purchase gets to sign up for the drawing. Papers in the shape of a fish and put in a minnow bucket hanging from a fishing pole.
  • Decorate area with Bait & Tackle fabrics with outdoors stuff—oars, woodsy looking items, fishing poles, old fishing items from the junk or thrift store.

     

Belize:
  • Parrot piñatas! What a perfect display for this fun, new fabric line! Hang several for a great look.
  • Add an old bird cage, flowers and ferns to your display.
  • Have small, plastic birds in a basket/bowl for a customer drawing. Paint the tails of some with a “specific” color. The customer who picks the “color-tailed” bird wins the drawing. Have several prizes for more winners!

     

Bound to the Prairie 2:
  • Bales of hay instead of racks for displaying the fabric
  • Collect all Kansas Troubles patterns and books for inspiration with this line
  • Make it and take it day—make fabric covered journals or scrapbooks using the fabric to decorate the outside of the book and the pages

     

Candy Kisses:
  • Print up Candy Kiss Recipes found on the internet. Try Reese's Peanut Butter & Hershey's Kisses Layer Pie - OR - Hershey's Kiss Surprise Cookies. Put recipe along with a few candy kisses in a cellophane bag tied with a ribbon. Give away with purchase of fabrics
  • Make up and give away Candy Kiss Roses. Here are the supplies needed for each rose...
    2 Hershey's Kiss chocolate candies, any flavor
    Pink or red cellophane wrap
    Floral stems (with at least 1 or 2 leaves)
    Green floral tape

    Directions:
    Place the two Hershey's Kisses together, bottom end to bottom end, and hold in place. Wrap the Kisses with a small square of cellophane from top to bottom, creating a rose like shape.
    Gather the cellophane together at the bottom of the rosebud, but before twisting the cellophane completely closed, add a pre-cut floral stem with the leaf close to the bud.
    Wrap the bottom cellophane closed with floral tape, going around the stem and pulling it tight all the way down to the end.
    Now you have a beautiful Hershey's Kiss Rose and can make as many as you want!

     

Canoe Country:
  • Employees could wear camp shirts
  • Decorate shop with a tent, cot, canoe, oars, campfire
  • Play a DVD or CD of outdoor sounds (crickets etc.)
  • Do a fun day, turn out the lights and give everyone a flashlight to shop with or have them bring their own (BYOFL)
  • Decorate the campsite with camp lanterns and party lights
  • Serve s’mores (could make a fat quarter that looks like one)

     

CFAC - Legacy:(Collection for a Cause / Junior Diabetes Research Foundation) Contact your local JDRF. Display literature and local events schedule along with the fabric collection. See how you can help.
  • Offer a free class to kids with JD and introduce them to quilting
  • Challenge your local quilt guilds to get involved making quilts to raffle w/ proceeds going to JDRF

     

Chelsea Boutique:
  • English theme—scones, serve tea (hot from a china tea pot) with pretty flowered cups (paper)

     

Decadent Victorian:
  • Hold a Victorian tea in your store /send out invitations
  • Preview Aprils line with your finished samples
  • Hire someone that reads tea leaves – telling fortunes
  • Have each person bring their favorite tea cup/saucer – have them tell the story behind their treasure
  • Have each person bring a picture of their favorite Victorian (could be relative-or not) tell a story about that person or bring something to show and tell from that person – a quilt or something they hand made would be really cool!
  • Create a Victorian looking area in your store using pictures of Victorian houses old advertisements, fashions etc. Bring in other findings from era. Anchor area with “Decadent Victorian” collection signs printed from the Customer Workstation.
  • Use Victorian table or chair to hold / house fabrics

     

Fig and Plum:
  • Decorating with this line could be as simple as some bowls of wonderful fruit, figs and plums of course, or as intricate as sewing up some wonderful pincushions [from our fun Orchards Bounty pattern] to match the flavors of the collection and of the season.
  • It definitely seems that the plum and mauve colors were the biggest hits at market, so think about displaying those tones and colors prominently to draw in your customers. Display Fig Tree patterns with the “cuts” of fabric that they are made from so that people automatically have an idea of what they can make as they pick up a layer cake or a jelly roll. One of the most common questions we get as designers is, “I have this jelly roll but what do I make with it?”... Well, be sure you show them exactly what they can make with it!
  • Focus on the new Fig Tree Threads patterns to attract the younger, sewing crowd- the patterns are less expensive that classic patterns and they are meant to be quick and easy patterns. Posie and Cell Phone Cuties especially are super hot sellers right now and can be made so easily with just a few pieces of the Fig & Plum collection.
  • Whip up a few of the very popular “Easiest Accessory Bags Ever” laundry bags and cut up a few fat quarters to go with it.The sample only takes a few hours to make up and it will immediately help people see what they can make with just a few fat quarters of their favorite Fig & Plum pieces.

     

Flag Day Farm:Get ready for the Summer Holidays and celebrate our country by creating an Americana feature area in your store.
  • Stock-up and merchandise like patterns.
  • Make flag / patriotic quilts, table toppers and runners, place mats or banners.
  • Include the new Moda Home Liberty collection of tablecloths, towel packs, toweling apron or banner.
  • Incorporate red, white and blue notions.
  • Show your patriotism by giving back.
  • Support a cause that benefits those that have given so much to us.
  • Involve neighboring shops and local your quilt guilds, making quilts. (Refer to the Moda website Fun Stuff > Giving Back > Quilts of Valor Foundation)

     

Fresh:Based on tulips and reminiscent of the sounds, smells and sights of a freshly planted summer garden; create a display taking a cue from images and motifs of this collection.
  • Use lattes or a potting bench as a back drop or base.
  • Add butterflies, butterfly nets, tulips, pots and gardening tools help create a mood.
  • Stack fabrics and use pots to display cut items.
  • Label the Fresh display with signs printed from the Customer Workstation > Moda Fabric > Fabric Collections > Marketing Tools icon.
  • Moda U project in March 2009.
  • As a perk for Moda U members, or as an incentive for those to sign-up, invite a Master Gardener to speak and teach. It’s just in time for garden planning and planting! Aren’t most quilters gardeners too?
  • Don’t for get the dirt cake. (Recipe below) Get a new garden trowel, medium sized flower pot and artificial flower and gummy worms for the full effect."

Ingredients:
  • 1/2 cup butter, softened
  • 1 (8 ounce) package cream cheese, softened
  • 1/2 cup confectioners' sugar
  • 2 (3.5 ounce) packages instant vanilla pudding mix
  • 3 1/2 cups milk
  • 1 (12 ounce) container frozen whipped topping, thawed
  • 32 ounces chocolate sandwich cookies with crème filling

Directions

  1. Chop cookies very fine in food processor. The white cream will disappear.
  2. Mix butter, cream cheese, and sugar in bowl
  3. In a large bowl mix milk, pudding and whipped topping together.
  4. Combine pudding mixture and cream mixture together.
  5. Layer in flower pot, starting with cookies then cream mixture.
  6. Repeat layers.
  7. Chill until ready to serve.
  8. Add artificial flower, gummy worms and trowel. Enjoy!

     

Fresh Air:
  • Hold a design on a dime event demonstrating easy decorating ideas, ie., wall art – using fabric on stretcher frames or room screens, pillows, simple sew curtains, duvets and shower curtains. (Use Moda hang tag patterns MP#’s)
  • You could involve a local interior designer or student. Contact a local interior design / fashion design school.
  • Offer a challenge with cash prize.
  • Take a traditional quilt pattern and use new fabrics to give a new twist
  • Use these fabrics to create home décor and table top samples for your store.
  • Incorporate paint samples and display pictures from decorating magazines showing similar fabric looks.
  • Use fabrics for garment and bag samples. Get inspiration fashion magazines and your local Anthropology store.

     

Full Moon Forest:
  • Hold a Full Moon Party – originated in Koh Phangan, Thailand by a group of tourists claiming that it was the most beautiful moon anywhere. Now 7-10 thousand people monthly come to the party… imagine what that would do for your shop!
  • The party starts at dusk, candles are lit, food is served, and then dancing, jugglers, and fireworks are the entertainment. Adapt any of these things to your shop and it could be a new fun monthly event that will generate traffic.
  • Serve moon pies or give an extra discount to anyone that wears their moon boots!

     

Gypsy Rose:
  • Decorating and accenting for this line could be easily done with a soft bouquet of romantic roses from an employee’s garden. Be sure they are those full, wonderfully scented blooms, drawing in the customers as they peruse the store. Other flowers with that exotic scent of roses in full bloom might include tuberose, lilac [perfect for the colors in this group], lilies... Etc. Just go to your local florist and see what you can pick up for under $20 that feels romantic and exotic at the same time. You might be surprised at how well received a new scent might be in the store.
  • Perhaps mixing in some of today’s more bohemian feeling prints from other lines might make for interesting combinations with this collection. Although the line can be very traditional, some of the bigger more art deco and contemporary prints lend themselves to be mixed with other fresh fabrics out on the market. Think Indian, caravan, morocco, romance, roses and sandalwood...
  • The reds and greens in this collection can easily be pulled out to make a very romantic last minute Christmas display. The soft tones of the muted green with the bright strawberry reds make for a truly vintage feeling Christmas ensemble as can be seen in our “Christmas Rose” pattern. Have you ever seen a more romantic Christmas stocking pattern? This pattern is already destined to be a best seller on pre orders and it hasn’t even been released yet!
  • Focusing on the pinks and browns in this grouping might prove to be a very successful pairing... What could be more classic than the traditional pairing of pink and brown. Pull in some patterns and books that work with that classic color combination and help people expand their horizons a bit by delving from the soft pinks into the stronger corals and peaches in this line. All of these warm tones work wonderfully with the chocolate and copper pieces in this line.
  • If you still have the line left after Christmas, create an entire Valentine display around it. The tones and prints of the reds, creams and pinks lend themselves perfectly to that most romantic of holidays. Create a valentine display that is not the traditional one of hearts and candies, but rather of romance and flowers and feminine charm!

     

Harvest Bouquet:
  • Make a fall centerpiece for either a table or window from pumpkins, sunflowers, apples, acorns, branches with berries. Add the fabric bolts to show off the fall theme. Use an old wooden crate or large basket to hold the bolts.
  • Store contest: Pick one bolt of Harvest Bouquet to sell fat quarters for $.50 each. Customer will take the fat quarter and use it along with other Harvest Bouquet fabrics to make a wall hanging depicting what “Fall Means to Me”. The wall hangings can be displayed in the store with customers voting on their favorites—3 categories: pieced, appliqué and pieced with appliqué. Offer a prize of store credit for the winners.
  • During the Harvest Bouquet season, give each customer an apple with a cute tag thanking them for visiting your store. The tag could be made from the Harvest Bouquet tags on the Customer Workstation/Fabric Collections and tied on with raffia.
  • Ask customers to bring canned goods for you to donate to your local food pantry. (In Texas, we have the North Texas Food Bank that supplies canned goods to area food pantries.) This is a great way to help people in your community. Each canned good that a customer brings will allow them a “chance” in a drawing for a store prize. The chances can be shaped like sunflowers or some other fall item. I have found that our local scrapbooking store will let us use their die-cut machine for cutting shapes. Otherwise, you could cut the tickets in rectangles and stamp them with a fall stamp. Easy and inexpensive.

     

Hill Country Spring:Using pictures and travel brochures, make up a display board that depict the sights of the Texas Hill Country in the Spring . Display with group and include flowers.

 

In The Pink:
  • All pink fabrics and gift items are discounted for the week.

     

In The Woods:
  • Have a special class to make a baby quilt and a stuffed bear. Encourage students to branch out and decorate their quilts with embroidery and appliqué. Pick a pattern for a small bear that students can make to match the quilt. Encourage the class to make a gift bag—have the patterns and all supplies on hand for easy access.
  • Vignette with fabrics, patterns for stuffed animals, new threads for quilting, embroidery floss for adding to the squares, marbles. Use a fake tree (the ficus trees are usually inexpensive at the local Walmart) to hang the patterns—make one of the stuffed animals and place in the tree.
  • Dress a doll in clothes made from this line. Use several of the great new children’s clothing patterns to show off the fabric along with the blanket, a pillow, stuffed toy, etc.
  • Make a nursery set—bedding, diaper stacker, chair cushions, etc. Display all in a small baby bed—or use an old stroller or doll bed.

     

Key Largo:
  • Do a Humphrey Bogart trivia scavenger hunt in the store. Wear Fedoras and trench coats!
  • Print off the Key Largo News letter from the Key Largo tourism site.
  • Set up a lap top - run the Web Cam from the Keys

     

Kumo:Order fortune cookies with custom messages (Google; Fortune Cookie) Give away with purchase of group

 

Legacy:(Collection for a Cause / Junior Diabetes Research Foundation) Contact your local JDRF. Display literature and local events schedule along with the fabric collection. See how you can help.
  • Offer a free class to kids with JD and introduce them to quilting
  • Challenge your local quilt guilds to get involved making quilts to raffle w/ proceeds going to JDRF

     

Loft 1800:
  • Hold a design on a dime event demonstrating easy decorating ideas, ie., wall art – using fabric on stretcher frames or room screens, pillows, simple sew curtains, duvets and shower curtains. (Use Moda hang tag patterns MP#’s)
  • You could involve a local interior designer or student. Contact a local interior design / fashion design school.
  • Offer a challenge with cash prize.
  • Take a traditional quilt pattern and use new fabrics to give a new twist
  • Use these fabrics to create home décor and table top samples for your store.
  • Incorporate paint samples and display pictures from decorating magazines showing similar fabric looks.
  • Use fabrics for garment and bag samples. Get inspiration fashion magazines and your local Anthropology store.

     

Look and Learn:
  • While holding class with American Janes new collection create a classroom/school environment; designate a hall monitor to issue passes. Give demerits for excess talking or having to rip out seams, etc.
  • Play games during class or recess; telephone, tag, etc.
  • Buy toys for fun; jump ropes, jacks, yoyo’s.
  • Have a hula hoop contest
  • Use a red wagon to display your fabric bolts.

     

Love is in the Air:
  • Print up Candy Kiss Recipes found on the internet. Try Reese's Peanut Butter & Hershey's Kisses Layer Pie - OR - Hershey's Kiss Surprise Cookies. Put recipe along with a few candy kisses in a cellophane bag tied with a ribbon. Give away with purchase of fabrics
  • Make up and give away Candy Kiss Roses. Here are the supplies needed for each rose...
    2 Hershey's Kiss chocolate candies, any flavor
    Pink or red cellophane wrap
    Floral stems (with at least 1 or 2 leaves)
    Green floral tape

    Directions:
    Place the two Hershey's Kisses together, bottom end to bottom end, and hold in place. Wrap the Kisses with a small square of cellophane from top to bottom, creating a rose like shape.
    Gather the cellophane together at the bottom of the rosebud, but before twisting the cellophane completely closed, add a pre-cut floral stem with the leaf close to the bud.
    Wrap the bottom cellophane closed with floral tape, going around the stem and pulling it tight all the way down to the end.
    Now you have a beautiful Hershey's Kiss Rose and can make as many as you want!

     

Madeira:
  • Madeira is a place and a wine. Madeira Islands of Portugal produces a drinking and cooking wine.
  • Send out invitations for an evening event previewing the “Madeira” fabric collection by Blackbird Designs.
  • Sponsor a wine tasting night featuring Madeira wine and wines of Portugal.
  • Uncoil grapevine wreaths, and cascade for backdrop, incorporating silk/artificial grapes.
  • Use other wine or vineyard inspired items, corks, barrels or casks, wine glasses.
  • Display the Maderia fabric collection among these items.
  • Don’t forget to print signs from the Customer Workstation!

     

Mix and Mingle:
  • Host a Quilt Mixer. Encourage your customers to bring in someone who may be interested in learning to quilt. If that new person signs up for a beginning quilt class, offer your customer a discount coupon.

     

ModaScapes:
  • Display all patterns for landscapes—both appliqué and pieced—along with notions needed for application.
  • Make a bulletin board display of landscapes. Customer can bring in their favorite landscape pictures.

     

More Baby Talk Flannel:
  • Employees bring in their baby pictures. Customers try to match the picture with the employee with guesses put in a big jar decorated like a baby bottle. Drawing to see which customer wins a gift certificate. First paper drawn with the correct match wins.

     

Objects of Desire:Create a shoe store display in the store.
  • Paint shoe boxes in bright colors to match fabric.
  • Make fabric shoes (pin cushions).
  • Add to the display, with other items found in shoe store, shoe horns, foot measure and magazine pictures of the hottest “must-have” shoes.
  • Have a two part challenge.
  • First: Make a quilt, a bag, or a garment using the collection
  • Second: Embellish a pair of shoes to match. (A girl’s gotta have new shoes to go with that new little something!) Encourage crazy creativity.
  • Put them on display or have a gathering to show off the new “Somethings”.
  • OR - Have a class and call it The Wacky Shoe Revue.
  • Require everyone to wear crazy wacky shoes.
  • Give recognition/prizes for the highest, the ugliest or “the so last year” etc.

     

Pampered Pooch:Sponsor a “bring your dog to the quilt shop” day:
  • Customers bring their dogs and have a picture made—pictures can then be placed on a special bulletin board for “pampered pooches”. The bulletin board can be decorated with a dog leash, collar, dog bones, toys or any other fun items that you can find at the pet store—or various size dog bones all around the frame! Have a separate bulletin board for employee pictures and pictures of their dogs. The customers can try to match the employee with the correct dog. It can be fun to see how the customers see the employees! You know, you and your pet look alike…..
  • Or you can get a button making machine and make the pictures into buttons while the customers are there. (Most high schools have one of the machines for their booster clubs. You could probably arrange to borrow it.)
  • Serve sugar cookies cut out like “bones” to customers—can be served from a new dog bowl. And have a variety of dog treats—either ones you have made in the shape of a bone or purchased treats--or the pets.
  • Contact the local branch of the Humane Society to have them bring dogs for adoption on a specific weekend. Send out flyers to customers advertising that the dogs will be there for adoption.
  • Make a neck scarf from the Pampered Pooch line for each of the dogs.
Dog Days of Summer:
  • Always the middle to the end of the summer—and way too hot. Have a fun umbrella set up outside the front door of the shop. Serve lemonade in a large glass jar with floating lemons/limes adding to the effect. “Cool” snacks such as lemon bars, homemade ice cream.

 

Patisserie:a French bakery that specializes in pastries and sweets.]Plan an event centered on favorite deserts
  • Encourage customers to bring a sampling of their favorite sweet along with the recipe.
  • Have them include a story about where it came from or why it’s a favorite.
  • Include recipes / stories in your newsletters or post on your blog.
  • OR - have a bake off. Have judging for the best in a category.
  • Post recipes.

     

Porcelain:
  • Sponsor “Antiques Road Show” focusing on Porcelain. Arrange for an expert to value customers China (you could include other old items too)
  • Hold classes and demonstrations centered on “The Table Top”. Show ideas for setting your table for a party, picnic or buffet. Run a series of classes for table coverings, placemats, runners and napkins.
  • Use a china cabinet or antique table to display your fabrics

     

Queen of the Ranch:
  • “Cowgirl Day”—wear cowgirl/western clothing (boots, hats, jeans, leather jackets…) and encourage your customers to wear western clothing to get a discount that day.
  • Decorate your Cowgirl hat contest—customers bring in their hats decorated any way they want. Display the hats in the store and let customers vote on their favorite. Prize for the winner—either a gift certificate to the store or some “fun” thing from your store.

     

Renewal:
  • Soft music playing to renew their spirits.
  • Customer receives small bottle of lotion or soap with purchase wrapped in Renewal fabric
  • Show your appreciation for your employees with a special night of pampering—supply the lotions, face masque, etc and all have a fun night of pampering

     

Roman Holiday:
  • Have a movie night featuring the movie, Roman Holiday starring Audrey Hepburn and Gregory Peck.
  • Add costume tiaras to the bundles so everyone can be a princess.

     

Sanctuary:
  • Road trip—shop hop with neighboring stores—returning “home” to your store for show and tell and snacks
  • ”There is no place like home” theme

     

Shadow Basics:
  • Back to Basics—gather notions, etc. that would be necessary for beginner quilters and package.
  • Shadow appliqué—showcase sample and offer demo
  • Offer a Back to Basics class

     

Shangri La:
  • Shangri-la is a fictional place described in the 1933 Novel Lost Horizon by British Author, James Hilton. Start a book club with this book…

     

Sleepy Time:
  • While teaching a class, using the “Sisters” new patterns, have each student / teacher bring their baby picture. Match picture to person. Give prizes to one with most correct answers. Play Sweet Baby Jane in the background.
  • Make up a game giving clues to famous people named Jane. Run over a period of time and enter most correct answers into drawing for prize or discount.
  • Setup a crib and make a baby quilt using the fabrics from Sweet Baby Jane. Drape the quilt of the side of the bed and put the bolts of fabric inside the crib to hold / house the fabrics.
  • Employees bring in their baby pictures. Customers try to match the picture with the employee with guesses put in a big jar decorated like a baby bottle. Drawing to see which customer wins a gift certificate. First paper drawn with the correct match wins.

     

Soiree[n. An evening party or reception. French soirée, from Old French seree, from seir, evening, from Latin sērō, at a late hour, from sērus, late.]
  • Send out fancy invitations… Stay open late and throw a dress-up party – a Soire’! It could be outrageous or elegant.
  • To build the excitement, talk up “the one night only” specials, demos and product unveilings.
  • Have have employees dress in waitstaff attire or tuxedoes serving up little nibbles. (they don’t all need to be eatable!) On a large round serving tray place a specially packaged items of price point items or mound up notions and offer a special price for the night.
  • Employees should be versed in the product and ready to give a demo of there nibble!
  • Give a prize discount to anyone that wears a boa!

     

Spring Fling:
  • Have a Hat Party (Spring/Easter bonnets) give a discount or give-a-way to all that participate. Take pictures and post in the store
  • Decorate with lots of flowers and potted grasses
  • Pull together all patterns that are related: bunnies and other stuffed projects, quilts with spring type themes or names—and display with “Easter” type lights, balloons, etc.
  • Use plastic Easter eggs filled with candy and a few with discount cards to decorate—Handout to all your customers that make a purchase.
  • Serve fruit punch and sugar cookies cut out in shapes depicting spring

     

Summer In The City:What do you think of when you hear Summer in the City? Watermelon, lemonade, day at the pool, flip flops, smell of fresh cut grass, running barefoot, fireworks, sunny skies and billowy clouds, water pistols, cookouts, baseball, the fair?
  • Make up a bulletin board labeled Summer in the City. Use pictures of the above to create the mood.
  • Pull together related patterns that depict summer and related products (even home items)
  • Plan a Quilt Shop Fair Day theme:
    • Have game stations set up, like at the fair. Pop the balloon with a dart for a discount, ducks in the pond, ring toss (these could be more quilt/sewing related)
    • Wear red and white striped aprons.
  • Plan a Ball Game theme:
    • Instead of trading baseball cards, swap fat quarters, etc.
    • Do something with home run derby or keep box scores
    • Where Baseball jerseys

 

Sunflowers of Provence:
  • Have sunflower seeds for customers to eat—supply in a small, cute bag of either paper or cloth for the shells
  • Give away sunflower seeds in packets to each customer with purchase

     

Sunshine:
  • Employees wear yellow week/day
  • Offer percentage off yellow fabrics for a week
  • Serve lemonade with Sunshine cookies

     

Sweet Baby Jane:
  • While teaching a class, using the “Sisters” new patterns, have each student / teacher bring their baby picture. Match picture to person. Give prizes to one with most correct answers. Play Sweet Baby Jane in the background.
  • Make up a game giving clues to famous people named Jane. Run over a period of time and enter most correct answers into drawing for prize or discount.
  • Setup a crib and make a baby quilt using the fabrics from Sweet Baby Jane. Drape the quilt of the side of the bed and put the bolts of fabric inside the crib to hold / house the fabrics.

     

The Hamptons:
  • Hold a Quilting Regatta, if your’s ends up shipwrecked, The Skipper and Gilligan could be involved!
  • Play Regatta games involving naming ship parts, knot tying, etc.
  • Accent your display with nautical items such as rope, oars, ship wheel, etc.

     

Timber Creek Flannels: Have a couples class to make "man quilts". Make the class extra fun by making up couple quiz questions (like the Newly Wed game)

 

Trail Adventures:
  • Plant throughout the store and classroom, things you’d find while on the trail. Make it like a scavenger hunt. Those finding the most items win a prize.
  • Hold a chuck wagon chili cook-off
  • Weather you are in Lewis and Clark territory of Montana - Idaho or Appellation trails of West Virginia or the horse trails of Arizona, decorate with local things from nature; display with fabric collection.
  • Class correspondence should be in trail lingo.
    • Class supplies = survival kit
    • Class = Trail Adventure
    • Time and Location = map coordinates
    • food = grub, etc

     

Tranquility:Use Sandy Gervais ideas for this (reps were given an idea sheet on this) - shower curtain, cut up into blocks and sell individually, etc. Show the versatility of the panel and line. Emphasize the home decor project possibilities.

 

Uptown:
  • Gather all of the bag and tote patterns—display with samples made from Uptown
  • ”Youth Day”—Everyone dresses in their “uptown” outfits for the day—could be a retro look day

     

Vintage Holiday:
  • Display the Vintage Holiday by April Cornell with a Victorian flair by adding trims, hankies and bobbles.
  • These fabrics would make a wonderful crazy quilt.
  • Also a good demo for stockings. Cut the shape of the stocking from Muslin and then foundation or crazy quilt assemble the stocking. Add trims, cut hankies, charms and beads, then assemble into stockings.

     

Vintage Reserve:
  • Have customers bring in their antique quilts and hang to display
  • Wear vintage clothing and offer a prize for the best outfit
  • Make a display of vintage photos of family and/or quilts—customers can participate by bringing in photos of their families/quilts

     

Woodlands Batiks:
  • Army/Navy cots to show Moda home products or woodsy quilts
  • Animal/fish theme—hand strings of fish, old barn wood fencing can be used for showing patterns that go with this theme

     

Zipang:
  • Feng Shui week at the store.
  • Vignette with oriental fabrics,books and patterns with appropriate quilts/ideas, small water fountain for effect.
  • “Buy a Chance”—chopsticks in container. Customer buys a chance to win a discount for $1. Chopsticks with red tip are the winners.

     

































 

 

 




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